Building the Marketing Playbook:
A Case Study with the City of Vallejo

Tuesday, May 23rd, 2 PM EDT/ 11 AM PDT


Like many economic development organizations, the City of Vallejo works hard to manage their place marketing with limited resources. Slater Matzke joined the city for one year as part of the Fuse Corps Fellowship program, and set out to build a detailed and comprehensive marketing playbook to carry the city forwards after his mandate ends.

We are pleased to welcome Slater as a guest presenter for this webinar, to discuss the practical steps he put into place to ensure Vallejo was well positioned to meet the opportunities and challenges of a growing regional economy. We will cover the following key economic development themes:

  • Maximizing the city's online presence
  • Setting up site selection data tools
  • Putting into place an ongoing marketing platform
  • Establishing promotional best practices going forwards

 

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