Just to recap...
This 30-minute video offered a quick primer on the different layers of website analytics and use them strategically for place marketing. By the end of this session, you will have a practical ways to use your website traffic data in strategic ways for actionable intelligence and engaging with potential investors.
We look at:
- Effective ways to encourage stakeholders to share links
- The one key website you've probably overlooked
- Social media posts that actually work to bring visitors back to your website
- Giving Google what it needs
- Understanding what your online GIS data tools can tell you
- How is reverse IP lookup different from cookies or pixels?
- How to find out which companies are on your website.
- Much, much more!
