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A "sticky" website entices visitors to spend more time on its pages and encourages them to return in the future. A website that encourages users to stick around long enough to explore your various pages gives you more opportunities to impart your marketing messages to an engaged visitor. Best of all, sticky economic development websites help you get noticed by potential investors and community stakeholders on social media, which pays off in added traction and more prospects. The stickiness of your EDO website is the differentiating factor between a visitor and an investor, between generic visits and a pipeline of prospects, and between true ROI and traffic that just won't convert.
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Apply Geographic Information System data tools to your economic development website and generate more leads.
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