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Data About Data: Learn How to Unpack the Strategic Power of Your Economic Development Website Analytics

This 30-minute video offers a quick primer on the different layers of website analytics and how to use them strategically for place marketing.

Thursday
Jan 14th
2021
1:30 PM
EST
30 Min
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WHAT WILL I LEARN?

What can Google Analytics tell you? What additional information can you get from economic development analytics such as the back end of ZoomProspector Enterprise? Best of all, how can you harness the power of targeted analytics such as Lead Gen ID to see which companies are on your website and what they are searching for? By the end of this session, you will have practical ways to use your website traffic data in strategic ways for actionable intelligence and engaging with potential investors.

WHAT WE WILL BE COVERING?

  • Effective ways to encourage stakeholders to share links
  • The one key website you've probably overlooked
  • Social media posts that actually work to bring visitors back to your website
  • Giving Google what it needs
  • Understanding what your online GIS data tools can tell you
  • How is reverse IP lookup different from cookies or pixels?
  • How to find out which companies are on your website.
  • Much, much more!

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